Jeff Jones

October 2025 Entering our third year, Wellness Travel University is getting a refresh! The updated platform includes expanded content and certification features, multilingual access (27 languages and counting), and a new homepage design. The latter offers an improved use experience, making it easier for you to access training materials, stay updated on trends, and connect with fellow professionals. Plus, GOLD certified advisors now receive enhanced visibility, with photos and bios featured for easy search and client access. In addition to course expansions and certifications, we will continue to deliver monthly newsletters featuring wellness travel trends; hosted webinars with leading industry experts; sweepstakes and exclusive incentives; and access to Organic Spa Magazine’s premium …

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September 2025 Now that it’s back to school month. what are you waiting for? Get your degree from Wellness Travel University. Created by leading wellness experts, Wellness Travel University is the most comprehensive e-learning platform for the travel trade industry. Our community of leading experts in the wellness tourism space are developing content and continually educating travel advisors on ways to increase sales. With a Gold Course certification, you will get access to WTU’s wide range of educational tools, including webinars and specialized courses offered by our industry partners. For more great travel ideas, check out Organic Spa Magazine’s new The Art of Well-Being issue. There’s a spread about wellness …

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August 2025 As summer wraps up, frequent travelers start pondering their wintergetaways. The proof? Luxury travel advisor consortium Virtuoso reportedthis week that its holiday season bookings are pacing 35 percent ahead of2024. So, it’s a good time to serve up some winter wellness vacation ideasfor your clients. How about some hot springs in Australia and New Zealand,where our winter is their summer? Or how about a beachside holiday inHawaii or Florida, or a desert escape in Arizona or California?Of course, there’s still time to sell fall to your clients. Virtuoso says fall isthe new high season for the luxury travel market, with booking up 39percent over last year.Regardless of your …

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July 2025 For many, reading a juicy novel on the beach is the ultimate summer travel experience. Here at Wellness Travel University, our literary tastes run more to non-fiction tomes rather than can’t-put-’em-down thrillers or heady romances. Of course, we love a good wellness-oriented read. Here are some of our recommendations: Good Nature by Kathy Willis, which explores the relationship between plants and human wellness (short take: put a plant on your desk) Ikigai by Francesc Miralles and Hector Garcia, which dissects the Japanese concept of uniting the joy of life with a sense of purpose (this post from Calm offers a succinct definition of the term) Ageless Aging by …

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June 2025 Are you taking some time off this summer? Even if you can’t get away, don’t forget to take care of yourself. After all, if you are selling wellness, you need to walk the walk.One part of wellness is exercising your mind. So, if you haven’t done so already, take the Wellness University Gold Course and get yourself certified as a wellness travel professional. By the way, the course may also help you plan your own wellness getaway, whether this summer or later in the year.Speaking of which, your fearless WTU Newsletter editor is taking a little time off herself this month. I will be exploring wellness opportunities on …

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May 2025 Summer’s almost here! As procrastinating clients start inundating you with last-minute summer vacation requests, be sure to discover all of the helpful information available on the Wellness Travel University website. WTU can help you steer your clients to the right wellness destination and experience. Since some of the information on the site is only available to Gold Course certified agents, be sure to enroll and complete the curriculum.Some of the new goodies available at the site include links to recent webinars, including a session hosted by Six Senses and a plethora stemming from live recordings of the Organic Spa Media Event, held in New York earlier this month. …

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January 2025 Will wellness tourism become a trillion-dollar industry in 2025? The Global Wellness Institute says so. Wellness tourism and thermal/mineral springs account for two of the three most powerful growth sectors in the entire wellness universe, and their trajectory will keep going up. As a wider swath of potential clients seek out health holidays, we’ve got you covered at Wellness Travel University. Throughout the year, we will be keeping you updated on the latest trends, destinations and property openings. We may even include a book review or two to inspire your conversations with clients.  Speaking of updating, we are in the process of revising our Gold Course to include …

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December 2024 Happy Holidays, one and all. As we swing our way into the new year, be on the lookout for clients looking to fulfill those New Year’s resolutions with a wellness holiday. In fact, consider reaching out to your clients in January and offer them ways they can enhance their wellness goals through travel, serving up some specific suggestions.You can get ideas by taking the Wellness Travel University Gold Course. Aside from providing a wide range of intel on wellness travel, taking the course allows you to become a certified agent–with access to Wellness Travel University’s vast database of potential clients. If you haven’t enrolled yet, add that to …

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November 2024 November is always a big month for wellness travel statistics. That’s because it’s when the Global Wellness Institute (GWI) reveals its new research on the worldwide wellness market at its annual summit. GWI forecasts that from 2023 to 2028, the annual growth rate for the wellness economy will be 7.3%, higher than last decade’s growth rate of 6.5%. The projected sector growth leaders through 2028 are wellness real estate (15.8%); mental wellness (12.2%); wellness tourism (10.2%); and thermal and mineral springs (9.2%).Between 2022 and 2023, the sectors with the biggest gains were wellness tourism (30.3%); spas (29.3%); and thermal/mineral springs (28.7%), a testament to the recent boom in …

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October 2024 The holidays are just around the corner. So, we encourage you to encourage your clients to take a wellness break come December. Check out Wellness Travel University’s specialty courses to get ideas. Our newest features Six Senses, one of the world’s top wellness hospitality brands.If you missed this month’s live webinar featuring AMA Waterways, fear not. Click here to watch the recording. Additionally, check out the company’s Active Travel Toolkit located on its travel advisor portal. It provides great information about how to market and sell wellness on the rivers. This link to connect with local sales managers will also be useful. And check out the Promo Offer …

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