July 2026

It’s been a busy month for sports fanatics (think the World Cup and Wimbledon), so this newsletter pays homage to the players and the fans participating in these events.

For starters, there’s Jannik Sinner, two-time Wimbledon champion. Like Novak Djokovic before him (with Aman), Sinner has teamed up with a travel company to develop a wellness program. In Sinner’s case, he is collaborating with MSC’s Explora Journeys cruise line. The Sinner-inspired In Balance program is a guided wellness journey offering guests a considered approach to movement, recovery and mindful performance. The growing cruise line also features a wide collection of other onboard initiatives designed to enhance wellbeing, including energy, relaxation, sleep, mindfulness and immunity programs.

As the Norwegian World Cup football team worked its way through the tournament to the quarterfinals, the Viking row became a huge viral trend. If you want to emulate the Norwegians in other ways, our news digest serves up an article about where to sauna. 

While the Condé Nast Travelers and Travel + Leisures of this world regularly offer ideas for whoppingly-expensive wellness destinations, there are places that are affordable for your clients with more modest budgets. Leave it to a Midwestern media outlet to uncover them.

Eating Well went beyond the restaurant to discover what the publication calls “the best wellness towns in America.” The list includes locations ranging from Maui to Michigan to Maine.

As the Norwegian World Cup football team worked its way through the tournament, the Viking row became a huge viral trend. If you want to emulate the Norwegians in other ways, consider these places when sauna culture is alive and kicking.

Japan’s most famous form of transportation is the speedy bullet train (the Shinkansen). But there are transportation options allowing for slow travel as welll. Here’s how to get around parts of the country by bike.

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