PRESS
ORGANIC SPA MAGAZINE LAUNCHES WELLNESS TRAVEL UNIVERSITY
Top Consumer Wellness Publication Focuses on Growing Wellness Travel Trend through
Industry Education and Alliance with North America’s Leading Travel Trade Media Company
Cleveland, Ohio, August 18, 2021 — Organic Spa Media LTD, the leading authority in wellness travel and wellness living targeting the affluent global wellness consumer, announced this week it will launch the Wellness Travel University to provide leadership and education to travel advisors selling the burgeoning wellness travel segment estimated at US$212.7 billion in 2020.
The new Wellness Travel University platform goes LIVE at 9AM EST on September 7th, 2021
Wellness Travel University is an e-learning platform designed to offer travel advisors wellness travel education in two formats. One format is branded, sponsored courses and the other, an in-depth six module GOLD course, created by Organic Spa Media LTD’s team of experts including Dr. Melanie Smith, associate professor and researcher from Budapest Metropolitan University’s Institute of Tourism, Leisure and Hospitality. The platform will also include a comprehensive wellness travel/tourism glossary, access to updated wellness travel content, e-books focusing on wellness travel destinations and access to Organic Spa Media LTD’s digital edition library.
“We have been in the business of wellness for over 15 years,” said Beverly Maloney-Fischback, CEO, founder & publisher of Organic Spa Media LTD. “It only seemed logical that we be poised to capture this explosive trend in wellness travel and create a platform that offers value to our stakeholders, the travel advisor community and our audience.”
Phase two of the launch will include making available the Wellness Travel University platform to consumers who, when planning a wellness vacation, will be able to search zip codes and access Wellness Travel University certified advisors.
Organic Spa Media LTD will be working with travel industry leader, Northstar Travel Group, the largest and most trusted travel media, information and services company in the world, to promote the new platform and provide elite access to their audience, to all the benefits and education tools Wellness Travel University has to offer.
“We’re very excited to partner with the leading authority in wellness to help empower and educate Northstar Travel Group’s audience of travel advisors,” said Anthony Carnevale, senior vice president & group publisher, Northstar Travel Group. “The wellness travel market is exploding and as the leading B-to-B information and marketing solutions company serving the leisure/retail market, we want to ensure our audience has access to the highest level of education and information that will help them grow their businesses.
About Organic Spa Media LTD:
Organic Spa Media LTD is the leading authority in the wellness travel, natural beauty and wellness living space. The brand provides readers and viewers with insight and expert advice on the latest in wellness travel, organic living, natural beauty, ethical fashion, health and fitness, sustainable design and more. The mission is to inspire, motivate and educate modern wellness consumers, empowering a life of purpose, intention and well-being.
Organic Spa Media LTD, publishes Organic Spa Magazine, produces the biannual Experience Wellness & Travel media event franchise, and owns LIVE WELL Membership, Shop Beauty online and Wellness Travel University.
About Northstar Travel Group:
Northstar Travel Group is the leading B-to-B information and marketing solutions company serving all travel industry segments, including leisure/retail, corporate/business travel, corporate and sports meetings, incentives, hospitality and travel technology. Northstar is the owner of leading brands serving these travel segments. The company produces more than 100 face-to-face events in 13 countries in retail travel, hospitality, corporate travel, travel technology, sports travel and the meetings and incentive industry. In addition, Northstar owns Phocuswright, the leading research and event producer serving the travel technology industry. Northstar Travel Group owns the BHN Group, a top producer of hotel investment conferences.
Northstar is also the majority shareholder in Inntopia, the leading SaaS e-commerce software business serving the mountain destination, golf, activities, and hospitality markets. Based in Secaucus, New Jersey, the company has 8 offices in the U.S., U.K., Singapore, and China. Northstar Travel Group is owned by funds managed by EagleTree Capital.
